Hello Reader, My journey in building ZimbOriginal has taught me something most people underestimate: selling is hard! Building a product—and not just any product, but a good product—is only half the work. And trust me, that’s the easy part. The other half—selling, getting someone to reach into their pocket and hand over their money—is the real challenge. If you’re good at marketing and selling, you have something special. In fact, if you’re thinking about a business idea, you could make big...
11 days ago • 2 min read
Hello Reader, Here I am, three episodes deep into this podcast, but it’s not quite hitting the mark like I expected. The content and ideas being shared are great, yet something feels off. I can’t quite put my finger on it. If I hadn’t already read several issues of this creator’s newsletter, I probably would have given up after episode one. Then it hit me. I remembered another podcast episode I listened to recently, and that’s when I finally understood what was wrong. In that episode, the...
18 days ago • 2 min read
Hello Reader, Lately, I’ve been thinking a lot about change—specifically, how content creation is evolving at lightning speed. And honestly? It’s overwhelming. I keep researching, trying to understand my fears, but the internet works in a loop. The more I search, the more I’m fed stories that reinforce those fears. And so, the spiral continues. Writing vs. Video: Do We Even Read Anymore? I love writing. It’s where I feel most at home—crafting thoughts into articles and newsletters like this...
25 days ago • 3 min read
Hello Reader, Last week, I shared insights on several platforms to help you choose the right one to start with. I covered YouTube, TikTok, Instagram, LinkedIn, and X (formerly Twitter). In this letter, I’ll continue by discussing Facebook, blogging, and podcasting. As I mentioned in my previous letter, I recommend starting with a single platform. A podcaster I follow, Jay Clouse, made an insightful comparison in an episode I listened to recently, likening content platforms to sports. He...
about 1 month ago • 4 min read
Hello Reader, Engaging an audience begins with choosing the right platform. With so many options available, it can be tempting to manage multiple platforms at once. However, to maximize your effectiveness, it’s best to focus on one platform initially. Once you gain traction, you can expand to others. As I’ve mentioned in previous letters, my blog serves as my primary platform for lead generation. While I do use Facebook occasionally, I wouldn’t consider my approach there to be strategic....
about 1 month ago • 5 min read
Hello Reader, Has it ever occurred to you that sometimes we fail, not because we don't work hard, but because we don't work smart? When your efforts to build a business aren’t yielding anything tangible, yet you’re working incredibly hard, you might be tempted to quit—or, even worse, keep pushing forward without making adjustments. If you keep pushing forward with strategies that aren't working, and success never materializes, you might convince yourself it’s just a matter of time and keep...
about 2 months ago • 6 min read
Hello Reader, Did you know that it is not unusual to question your capabilities, and wonder whether you even deserve to get paid for what you're doing? I think this is especially true for people who are just starting out in an enterprise which involves some self-taught skill. When I got my first paying customer for Shona learning in 2019, I was really anxious. I wasn't a teacher, neither was I an expert in the field of language studies. I was so afraid of getting it wrong. Had it not been for...
about 2 months ago • 4 min read
Hello Reader, Content creation is at the core of being a creator. As a professional creator, your aim should be to build an audience from which customers will come. And as I mentioned in a previous letter, growth doesn't happen overnight. This means you have to be consistent if you are to register any meaningful growth. In the first year of my blog back in 2016, I would celebrate if I got anything near 100 visitors in a month. The blog was still young, and I had very little content on the...
about 2 months ago • 2 min read
Hello Reader, This is the final email in the course series. I hope that I have inspired you to do at least one thing to progress on your own creator journey. Thank you for allowing me into your inbox! I will continue to send my weekly letter sharing tips and my experiences. Though I would really love to continue talking to you, feel free to unsubscribe if you feel my emails will no longer serve your needs. In today's lesson, I will highlight some of the most important things I have learned...
2 months ago • 4 min read